Highly experienced researcher with a demonstrated history of working across a number of industries delivering insightful and impactful research and insights.


Current focus -  data analysis, design and deliver research and evaluation with arts, culture, heritage and tourism organisations. 

Previous experience - agency environment providing research to local and national government as well as in other business sectors.


Member of the Market Research Society and registered with the ICO.


September 2018 - Present

Working with clients on a number of projects including:


HERITAGE

 

  • Glasgow Life - Sauchiehall Street Culture and Heritage district evaluation
  • Hospitalfield Trust - development phase evaluation
  • Moray Council - Grant Lodge market and competitor analysis and development phase evaluation plan
  • Renfrewshire Council – Great Place evaluation
  • The Audience Agency – Great Place evaluation
  • Renfrewshire Council - THCARS.2 Programme evaluation 
  • WASPS Artists Studios - Inverness Creative Academy - Project evaluation
  • Thames Festival Trust - London's Lost Village - Project evaluation
  • Crichton Centre - Feasibility study
  • Chambers Institute - market and competitor analysis
  • Johnstone Town Hall - market and competitor analysis
  • Dunfermline Cathedral - market and competitor analysis



 

LOCAL AUTHORITIES

 

  • Aberdeen City Council - cultural investment review and mapping
  • Leeds City Council - cultural investment review
  • Leisure and Culture Dundee – audience research
  • Falkirk Community Trust – mapping and population analysis
  • Falkirk Community Trust – arts centre feasibility study
  • Xcite West Lothian - mosaic profiling and mapping
  • Hounslow Borough Council - volunteer evaluation



ARTS

  • York Theatre Royal - audience data analysis for business planning
  • Leeds Playhouse - audience profiling, ward analysis and audience data analysis
  • Scottish Opera – audience research
  • Pitlochry Festival Theatre - audience and catchment mapping and analysis 
  • National Theatre Productions (Warhorse) – mapping and population analysis 
  • NYCOS – programme planning research
  • Paisley Museum – mapping, population analysis and audience research
  • Citizens Theatre – Audience profiling and mapping
  • CCA – audience profiling and mapping
  • Octagon Theatre, Yeovil - audience and population profiling and mapping
  • Wyvern Theatre, Swindon - audience and population profiling and mapping 
  • DCA - Market analysis and feasibility 
  • Albert Halls Stirling - Market analysis and feasibility 
  • MAC, Belfast - audience research and data analysis to inform strategic review

 

SCREEN

 

  • MG ALBA - independent production sector review and training programme review
  • Belfast Stories - market and competitor analysis
  • FACT, Liverpool - market and competitor analysis
  • Storyhouse, Chester - market and competitor analysis


LIBRARIES

 

  • Scottish Libraries and Information Council – programme evaluation

 

 

FESTIVALS & EVENTS

 

  • Active Events – audience research
  • Wide Days - festival evaluation 
  • Off The Record - festival evaluation 




2004 - 2018 Director, Research: Culture Republic

At Culture Republic, I was responsible for providing strategic and operational insight on customers, attenders, visitors and participants to cultural, leisure and tourism organisations across Scotland including Scottish Opera, Scottish Ballet, the National Theatre of Scotland, Glasgow’s Concert Halls, Creative Scotland, National Museums of Scotland, and the National Galleries. I also led economic impact research projects for a number of festivals and events. 

I was the project manager of the Source project which focused on the extraction, analysis and reporting of box office data from over 40 Scottish venues to produce the first ever Scottish arts data benchmark.